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Post by arfanho7 on Feb 25, 2024 5:47:22 GMT
This may not seem like a lot but this level of penetration for ecommerce is often enough to destroy the economics of a brick and mortar chain store. Lal You used to think that many categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it s incredible. Q Does Amazon s growth and market power also add to this feeling of a tipping point Alvarez We are in a place now where ecommerce has become big enough in enough categories to make brick and mortar retailers very nervous about store profitability. of a Ukraine Mobile Number List category to wreak havoc on the economics of a store. If ecommerce can get percent of a category that starts to create trouble. Amazon already has a significant percentage of almost every category except groceries and hardware. If ecommerce gets to or percent of a category your business is in real serious trouble. A number of categories now are in the percent range and retailers who serve these categories are among the walking dead. Q The book outlines three strategies for retailers to consider as responses to the online threat. What are those strategies Alvarez One strategy is what we call is Enhancing the Value of the Box. This strategy is for players who aren t yet significantly impacted by ecommerce and have some runway Home Depot for example.
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